​

Am I the right researcher
​ for your project? 

With over 30 years of experience in both B2B and B2C research, I have worked with clients in a wide variety of industries. Here are just a few: 

• Medical
  
• Healthcare
• Technology
• Retail
• Insurance / Warranties
• Food Service​​ / QSR
• Beverages
• Consumer Package Goods
• Computer Software
• Small Appliances
• Large Appliances
• Automotive
• Travel / Tourism

Request a Proposal

What question(s) are you trying to answer? 

Types of business questions / objectives I have extensive experience solving include:

• Brand image strengthening / brand equity

• Imagery & positioning

• Communication / language checks

• Ideation / brainstorming

• Concept innovation, development & optimization

• Packaging research

• Consumer behavior

• Customer habits & practices (lifestyle) exploration, including regimen understanding and consumer journey
• Usability / user experience

• SKU / shelf optimization
• Benefit mapping to articulate benefits using consumer language

• Testimonial generation

• Industry trends and forecasts

• Decision mapping

• Product evaluation testing

• B2B Brand Architecture

• Deprivation and task expansion tools

• Publication and conference evaluation

Methodologies

​Whether qualitative, quantitative or mixed methodology is best to find the insights and direction needed for your project,
​I have the skills and training necessary to know which (and just as importantly, which not) to utilize. Below are some of the methodologies I commonly use:  

• Focus Groups / mini-groups / triads / dyads / idis both online and in-person

• Telephone surveys

• Eye tracking (both in-person as well as online)

• Online tools and mobile apps (web surveys, bulletin boards, video journaling, journey mapping, chats, webcam interviews, etc.). Can be used with or without smart glasses

• CompleteConnects

• Social media (including Twitter sentiment analysis)

• In-context such as in-store shop-alongs / in-home interviews / mystery shopping

• Cognitive Interviewing (to maximize quality surveys)
• Home Use Tests (HUTs)

• Taste Tests (CLTs)
• Dial / Keypad sessions

Moderating Techniques

Techniques I use during qualitative research to unearth insights include but certainly isn't limited to:

• Projective techniques

• Inspiration / storytelling

• Laddering

• Mapping

• Free association
• Memory elicitation
• Feigning lack of knowledge

Other Services

In addition to full service projects, I am happy to provide the following individual / ad hoc services:

• Moderate (with or without offering screener development, discussion guide development, research consulting, and/or analysis and report)
• Second moderator / researcher
• Field / project management
• Auditor
• Primary or secondary data collection
• Table checking
• Analysis / final report