Chelle Precht
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 Research Solutions

​

Am I the right researcher
​ for your project? 

With over 30 years of experience in both B2B and B2C research, I have worked with clients in a wide variety of industries. Here are just a few: 
  • Medical
  • Healthcare
  • Technology
  • Retail
  • Insurance / Warranties
  • Food Service​​ / QSR
  • Beverages
  • Consumer Package Goods
  • Computer Software
  • Small Appliances
  • Large Appliances
  • Automotive
  • Travel / Tourism
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What question(s) are you trying to answer? 

Types of business questions / objectives I have extensive experience solving include:
  • Brand image strengthening / brand equity
  • Imagery & positioning
  • Communication / language checks
  • Ideation / brainstorming
  • Concept innovation, development & optimization
  • Packaging research
  • Consumer behavior
  • Customer habits & practices (lifestyle) exploration, including regimen understanding and consumer journey
  • Usability / user experience
  • SKU / shelf optimization
  • Benefit mapping to articulate benefits using consumer language
  • Testimonial generation
  • Industry trends and forecasts
  • Decision mapping
  • Product evaluation testing
  • B2B Brand Architecture
  • Deprivation and task expansion tools
  • Publication and conference evaluation

Methodologies

​Whether qualitative, quantitative or mixed methodology is best to find the insights and direction needed for your project,
​I have the skills and training necessary to know which (and just as importantly, which not) to utilize. Below are some of the methodologies I commonly use:  
  • Focus Groups / mini-groups / triads / dyads / idis both online and in-person
  • Telephone surveys
  • Eye tracking (both in-person as well as online)
  • Online tools and mobile apps (web surveys, bulletin boards, video journaling, journey mapping, chats, webcam interviews, etc.). Can be used with or without smart glasses
  • CompleteConnects
  • Social media (including Twitter sentiment analysis)
  • In-context such as in-store shop-alongs / in-home interviews / mystery shopping
  • Cognitive Interviewing (to maximize quality surveys)
  • Home Use Tests (HUTs)
  • Taste Tests (CLTs)
  • Dial / Keypad sessions

Moderating Techniques

Techniques I use during qualitative research to unearth insights include but certainly isn't limited to:
  • Projective techniques
  • Inspiration / storytelling
  • Laddering
  • Body mapping
  • Free association
  • Memory elicitation
  • Feigning lack of knowledge

Other Services

In addition to full service projects, I am happy to provide the following individual / ad hoc services:
  • Moderate (with or without offering screener development, discussion guide development, research consulting, and/or analysis and report)
  • Second moderator / researcher
  • Field / project management
  • Auditor
  • Primary or secondary data collection
  • Table checking
  • Analysis / final report
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