Researcher / Moderator
With over 30 years of experience in market research, I know how to get the answers to your most important business questions. As a Burke trained researcher, I am an expert in qualitative and small data quantitative research. Whatever the objective / business question, I can take your project from idea or business issue to final analysis (or conduct any individual task in between).
Additionally, I am proud to promote my status as a QRCA Advance Consultant, an involved professional with a commitment to ongoing qualitative learning. The Qualitative Research Association awards "Advance" status to those consultants who show a commitment to ongoing qualitative learning. I proudly display my Advance badge, showing I continue my dedication to advancing the industry and my skill set to better serve our clients!
Topics that I have personal experience in researching during my career include, but is not limited to:
I have been...
... in marketing research since 1985
... an effective moderator since 1993
... an independent researcher since 2003
... a facility owner since 2005
... a certified woman business owner since 2011
... a QRCA Advance Consultant since 2018
In the world of marketing research, you name it, I've done it and my clients keep returning for me to do it again!
As just one example, I've been asked to return for my fourth consecutive year of conducting focus groups for Veeam (a backup and replication software company), at their national / regional / local and international conventions and forums.
Read below for more information about my company and facility.
My Personal Mission Statement
My mission is to provide quality research services by offering reliable data to successfully meet our clients' objectives. As a company, we pledge to treat our clients, employees and participants with respect.
My Quality Principles
It is my intent to stay focused on providing the best client service by offering impeccable quality services. To obtain these goals, we have a systematic approach to study execution and daily operations. The systematic approach is described in the company handbook and SOPs.