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Researcher / Moderator

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With over 30 years of experience in marketing research / insights, I know how to get the answers to your company's most important business questions. As a Burke trained researcher, I am an expert in qualitative and small data quantitative research. Whatever the objective, I can take your project from idea or business issue to final analysis (or conduct any individual task in between).

Additionally, I am proud to promote my status as a QRCA Advance Elevate Consultant, an involved professional with a commitment to ongoing qualitative learning. The Qualitative Research Association awards "Advance Elevate" status to those consultants who show a commitment to ongoing qualitative learning for their participation in conferences, online learning and chapter meetings. This is the highest status awarded to active members. I proudly display my Advance Elevate badge, showing I continue my dedication to advancing the industry and my skill set to better serve my clients!

Topics that I have personal experience in researching during my career include, but is certainly not limited to:

• medical
  
• baby care
• hair care
• hygiene issues
• feminine care
• food and beverage
• health care
• small and large appliances
• travel

• automotive
• automotive accessories
• scents
• caskets
• office furniture
• surgical instruments
• retail
• back-up and replication software

Experience:
I have been...
          ... in marketing research since 1985
          ... an effective moderator since 1993
          ... an independent researcher since 2003
          ... a facility owner from 2004 to 2019
          ... a certified woman business owner since 2011
          ... a QRCA Advance Consultant since the program began 2018
          ... a QRCA Advance Elevate Consultant since the program began 2021

In the world of marketing research, you name it, I've done it and my clients keep returning for me to do it again!

A few examples that can be shared publicly:

• Since 2008, I've been partner for research / consultant (both quantitative and qualitative) for Market Tree.
• Since 2009 (until retired), I was the primary project manager and secondary moderator for Stonybrook Research Support.
• Since 2010, have been conducting researcher for Deskey
• Since 2011, I've been primary project manager and secondary moderator for M.O. Consulting.
• Since 2012, I've been conducting qualitative (and some quantitative) research for OhioHealth. 
• Since 2014, I've been conducting full service qualitative research for Veeam (a backup and replication software company) online as well as in-person at their national conventions annually.​​​
• Since 2015, I've been moderating for the Wolf Group. Starting in 2021 am also providing back-up project management services.

Request a Proposal

It is my philosophy to be complete. Complete for my clients, with my vendors / providers / partners
​ as well as participants; in all of the definitions of the word as seen below.
I'd be happy to complete ​your business needs as well.

My Personal Mission Statement

​My mission is to provide quality research services by offering reliable data to successfully meet our clients' objectives. As a company, we pledge to treat our clients, employees and participants with respect.

My Quality Principles

It is my intent to stay focused on providing the best client service  by offering impeccable quality services. To obtain these goals, we have a systematic approach to study execution and daily operations. The systematic approach is described in the company handbook and SOPs.