Researcher / Moderator |
With over 30 years of experience in market research, I know how to get the answers to your most important business questions. As a Burke trained researcher, I am an expert in qualitative and small data quantitative research. Whatever the objective / business question, I can take your project from idea or business issue to final analysis (or conduct any individual task in between).
Additionally, I am proud to promote my status as a QRCA Advance Consultant, an involved professional with a commitment to ongoing qualitative learning. The Qualitative Research Association awards "Advance" status to those consultants who show a commitment to ongoing qualitative learning. I proudly display my Advance badge, showing I continue my dedication to advancing the industry and my skill set to better serve our clients! Topics that I have personal experience in researching during my career include, but is not limited to:
Experience:
I have been... ... in marketing research since 1985 ... an effective moderator since 1993 ... an independent researcher since 2003 ... a facility owner since 2005 ... a certified woman business owner since 2011 ... a QRCA Advance Consultant since 2018 In the world of marketing research, you name it, I've done it and my clients keep returning for me to do it again! A few examples:
|
My Personal Mission StatementMy mission is to provide quality research services by offering reliable data to successfully meet our clients' objectives. As a company, we pledge to treat our clients, employees and participants with respect.
|
My Quality PrinciplesIt is my intent to stay focused on providing the best client service by offering impeccable quality services. To obtain these goals, we have a systematic approach to study execution and daily operations. The systematic approach is described in the company handbook and SOPs.
|