Publications

Passionate about ensuring quality respondents? Read my article on how we, the marketing research industry, must not give into the pressures of doing it faster and cheaper at the expense of doing it right! 

To learn more about my experience, read the write-up in Quirk's issue on women in marketing research.

How to Ensure Quality Recruiting
Quirk's Jan 2018

FACES OF MARKETING RESEARCH
qUIRK'S AUG 2018

Speaking Engagements

• Honored to be chosen to represent the Qualitative Research Consultants Association [QRCA] at the 2019 Quirks Event in Brooklyn on the topic of "Maximizing the ROI for Qualitative" with Bruce Ferguson.
• ​QRCA Roundtable Leader at the 2016 National Conference on the topic of "Focus Group Facility Quality."
• ​Market Research Exchange of Central Ohio [MRE] in 2015 "A Checklist for Successful Qualitative."

Associations / Professional Volunteering

• QRCA Current Co-Chair OH/IN/KY Chapter (2018-current)
• ​QRCA Ambassador at the 2016 & 2018 national conferences
• QRCA Member since 2009
• ​Insights Association [IA] (formerly Marketing Research Association [MRA]) Great Lakes Chapter [GLC] Member
• American Marketing Association [AMA] Member
• MRE Seminar Facility Host (2014 & 2015)
• Volunteering (Teaching about marketing research and conducting mock focus groups) 
  • Wittenberg University, Dr. Tim Bode's Marketing Class (2012 - current)
  • McVey Learning Center, Hilliard City Schools​ (2014 - 2017)

Volunteering / Personal Accomplishments

• Ohio Reformatory for Women (ORW) Ohio Prison Entrepreneurship Program (OPEP), Volunteer speaker on the topic of Entrepreneurship for Women in 2017 and 2018 (scheduled for 2019 and 2020 as well)
• ​CRC baked 50 dozen cookies for the Kairos program in 2017
• Arthritis Foundation, National Volunteer Walk Committee Chair (Responsible for raising over $10,000,000 annually for four years.)
• ​Arthritis Foundation, Ohio River Valley Volunteer Walk Committee Chair and member (Responsible for increasing fund-raising a minimum of 10% each year for seven years.)
• United Methodist Church for All People, Volunteer
• ​Methodist Devotional Divas Members
• ​Methodist Devotional Divas Retreat Lead Speaker 2017, 2018, 2019 (and scheduled for 2020 as well)
• Northwest United Methodist Church, Lead Team Member from inception in 2013 - 2015
• ​Northwest United Methodist Church, Northwest Yarnworks (knit and crochet shawls, blankets, scarves, breasts and hats for those in need)
• Earned United Methodist Church Disciple I, II, III and IV Completion Certificates ​