Researcher / Moderator

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With over 30 years of experience in marketing research / insights, I know how to get the answers to your company's most important business questions. As a Burke trained researcher, I am an expert in qualitative and small data quantitative research. Whatever the objective, I can take your project from idea or business issue to final analysis (or conduct any individual task in between).

Topics that I have personal experience in researching during my career include, but is certainly not limited to:

• medical
• health care
• feminine ​ care
• sports
  
• hair care
• baby care
• food and beverage
• credit cards
• small and large appliances
• travel 
• aviation

• pharmaceutical
• insurance (incl. Medicare / Medicaid)
• education
  
• automotive + accessories
• scents
• caskets
• office furniture
• surgical instruments
• retail
• back-up and replication software

Request Proposal

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Experience:

In the world of insights, you name it, I've done it and my clients keep returning for me to do it again!
Check out the "Clients" page for more details and a few testimonials.

A few examples that can be shared publicly:

• Since 2008, have been partner for research / consultant (both quantitative and qualitative) for Market Tree
• Since 2009 (until company closed), was the primary project manager and secondary moderator for Stonybrook Research 
• Since 2009, have been conducting research for Deskey
• Since 2011, have been conducting research with P&G as the end client
• Since 2012, have been conducting qualitative (and some quantitative) research for OhioHealth​​​
• Since 2017, have been conducting research for one of the largest private airline companies
• Since 2018, have been conducting annual research for insurance company in top 1,000 corporations in the U.S.
• Since 2022, have been conducting research for one of the top ten banks in the U.S. (they are also in the top 100 companies in the Fortune 500)

I have been...
          ... in marketing research / insights since 1985
          ... an effective moderator since 1993
          ... an independent researcher since 2003
          ... a facility owner from 2004 to 2019
          ... a certified woman business owner since 2011
          ... a QRCA Advance Consultant since the program's                                inception in 2018
          ... a QRCA Advance Elevate Consultant since the                                     program's inception in 2021

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It is my philosophy to be complete. Complete for my clients, with my vendors / providers / partners
​ as well as participants; in all of the definitions of the word as seen below.
I'd be happy to complete ​your business needs as well.

My Personal Mission Statement

​My mission is to provide quality research services by offering reliable data to successfully meet our clients' objectives. As a company, we pledge to treat our clients, employees and participants with respect.

My Quality Principles

It is my intent to stay focused on providing the best client service  by offering impeccable quality services. To obtain these goals, we have a systematic approach to study execution and daily operations. The systematic approach is described in the company handbook and SOPs (which were developed utilizing P&G's QAKE quality standards).

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Additionally, I am proud to promote my status as a QRCA Advance Elevate Consultant, an involved professional with a commitment to ongoing qualitative learning. The Qualitative Research Association awards "Advance Elevate" status to those consultants who show a commitment to ongoing qualitative learning for their participation in conferences, online learning and chapter meetings. This is the highest status awarded to active members. I proudly display my Advance Elevate badge, showing I continue my dedication to advancing the industry and my skill set to better serve my clients!